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How to Develop a Content Marketing Strategy for Your Business
National - Introduction Series
Mon 14 Aug 2017, 12:00pm to 1:00pm EST

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TypeInformation Session
LevelIntroduction Series
Duration1 Hour
LocationOnline and at your desk, National
Peer+ points0
Cost inc. GST (Members)$60
Cost inc. GST (Non-members)$88

Register now »

In this interactive webinar, Karen will explore the fundamentals of developing a content marketing strategy for your business. She will help you understand why content marketing is such an important part of your online approach when building your organisation’s brand and attracting, acquiring and nurturing your clients and customers. She will also introduce you to the basics of undergoing a content audit, developing a content library and content calendar.

Learning Outcomes
  • Explain to colleagues why content marketing is important
  • Develop a basic content marketing strategy
  • Conduct an internal content audit
  • Develop a basic content library
  • Develop a basic content calendar
Facilitated by: Karen Hollenbach

As the Founder of Think Bespoke, Karen Hollenbach has successfully built and grown a professional community that helps individuals and organisations maximise LinkedIn. Formally trained with a Bachelor of Business, Marketing, Karen is a Registered Teacher with the Victorian Institute of Teaching (VIT), a Certified Trainer, Independent LinkedIn Training Consultant and has extensive experience training and coaching high performance teams and facilitating formal business training programs.


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