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How to Develop an Ideal Client Profile to improve your Social Media Marketing Activity Focus
National - Introduction Series
Mon 24 Jul 2017, 12:00pm to 1:00pm EST

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TypeInformation Session
LevelIntroduction Series
Duration1 Hour
LocationOnline and at your desk, National
Peer+ points0
Cost inc. GST (Members)$60
Cost inc. GST (Non-members)$88

Register now »

In this interactive webinar, Karen will explore how to develop an ideal client profile to improve your social media marketing activity focus. This is an essential first step in helping you determine what sort of content you should be sharing that will add value and help the people you are trying to influence. This exercise will also help inform how you and your team should be updating your LinkedIn Profiles.

Learning Outcomes
  • Develop an ideal client template for your organisation
  • Understand the importance of an ideal client profile to inform the social media platforms your business spends time on
  • Understand the importance of knowing how your client’s or customer’s make decisions and use the web.
  • Understand the importance of knowing how your client’s or customer’s challenges, goals / as-pirations and most pressing needs to help inform the content you share online (via social me-dia and LinkedIn)
Facilitated by: Karen Hollenbach

As the Founder of Think Bespoke, Karen Hollenbach has successfully built and grown a profes-sional community that helps individuals and organisations maximise LinkedIn. Formally trained with a Bachelor of Business, Marketing, Karen is a Registered Teacher with the Victorian Insti-tute of Teaching (VIT), a Certified Trainer, Independent LinkedIn Training Consultant and has extensive experience training and coaching high performance teams and facilitating formal business training programs.


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