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Effective lead nurture strategies that convert prospective students and current students
National - Essential Series
Tue 14 Mar 2017, 10:00am to 11:00am AEDT
|Location||at your desk, Webinar, National|
|Cost inc. GST (Members)||$60|
|Cost inc. GST ||$88|
|Who should attend?||
Some Institutions are doing it well, some are not doing it well and others aren’t doing it at all!!! Lead Nurture can bring so many benefits to your business such as keeping you front of mind, including automating communication through the student life cycle, identifying pain points and intervention points, being immediately responsive, efficient and cost affective to name a few.
Lead nurturing must be a key component of all institutions student recruitment and student retention strategies in order to remain competitive and survive the challenges of the education sectors ever changing landscape. Learn best practice strategies to lead nurturing enquiries through to enrolment, as well as, how to maintain communication with current students through their studies with you.
By the end of this workshop, participants will have the knowledge & skills to:
- Utilise segmentation strategies for better targeting and communications
- Map out a prospective student journey for the purpose of creating an automated lead nurture campaign
- Increase the conversion of an enquiry to an enrolment
- Improve student retention and long term relationship
- Data, tracking and management reporting required
Facilitated by: Stella Haros
Stella commenced her professional career 19 years ago in the private education sector. She worked her way into a senior position by starting at the grassroots of marketing and student recruitment in the domestic sector and pioneering international student recruitment and sales strategies.
Stella later moved into the public sector working at both Swinburne and Monash Universities. At both Universities Stella’s focus was directed toward digital marketing and the delivery of real outcomes. Stella has established a strong reputation for her digital marketing knowledge and quality of work. Whilst at Swinburne Stella developed the first recruitment based iPhone app by a University and set up the second .cn China based website for an Australian University during her time at Monash University. She is a regular subject matter expert speaking at events such as the Sydney Digi-Tech conference, delivering a masterclass in social media for the Australian TAFE Marketing Association and a regular on the ACPET Professional Development Circuit.
Since leaving the Higher Education sector Stella has been busy delivering digital marketing solutions to commercial businesses from a range of different industries. Her results driven consulting work has provided great results for her clients which include a finalist in BRWs fastest 100 in 2013 from the professional services sector as well as an emerging online fashion retailer that was successfully invested into on Australia’s Shark Tank program.